Case Study: Stelrad doubles conversions with Absolute Digital's paid media strategy

Stelrad doubles conversions with Absolute Digital and boosts ROAS by 323%

Stelrad, a heating specialist operating in a highly competitive industry, sought to increase its online visibility and sales, particularly capitalizing on seasonal demand. They partnered with Absolute Digital Media to implement a comprehensive paid media strategy focused on Google Ads to drive revenue and improve their paid traffic contribution.

Absolute Digital Media devised a strategy that blended data from Google Analytics and Google Ads to identify top-performing products and reduce wasted spend. They refined targeting, created custom product feeds, and tailored campaigns to specific product variations with a higher propensity to convert. This approach resulted in a 119% increase in paid conversion rate, a 132% increase in paid conversion value, and a 138% increase in paid traffic for Stelrad.

Stelrad