Case Study: Stelrad achieves major eCommerce growth with Absolute Digital's integrated SEO, PPC and Digital PR

Stelrad boosts eCommerce conversion rate by 181% with Absolute Digital

Stelrad, the UK's leading heating specialist, faced the challenge of improving its digital visibility and generating new online sales after a previous agency partnership failed to deliver the desired results. They partnered with Absolute Digital to seek a fresh perspective and a thorough account review to accomplish their initial goals through an integrated digital marketing approach.

Absolute Digital implemented a comprehensive campaign consisting of SEO, digital PR, and PPC to address Stelrad's challenges. The strategy included content optimization, technical fixes, and a robust outreach strategy that secured high-quality media coverage. This integrated effort resulted in significant growth, including a 146% rise in conversion value through paid ads, a 106% increase in top-ranking keywords, and a 181% increase in eCommerce conversion rate, successfully growing total revenue.

Stelrad