Absolute Digital
94 Case Studies
A Absolute Digital Case Study
FootActive, a company selling arch support insoles, faced a severe challenge after Google's 2018 Medic update caused a 72.44% drop in their organic search visibility. To recover and improve their Expertise, Authority, and Trustworthiness (E-A-T), they partnered with the vendor Absolute Digital for a comprehensive SEO campaign.
Absolute Digital implemented a multi-faceted solution that included completely restructuring and rewriting key website content, building out informational pages to target new customers, and launching digital PR campaigns to build authority. They also oversaw a website redesign to improve user experience. This strategy by Absolute Digital led to impressive results, including a 348% increase in revenue and a 187% rise in organic search visibility.