Case Study: WinTech Racing expands global reach with multilingual WordPress internationalisation by Absolute Design

WinTech Racing lifts Spanish traffic to over 9% with Absolute Design

The customer, WinTech Racing, needed to internationalize its online presence to grow its prominence in non-English speaking regions. The vendor, Absolute Design, was engaged to use its Web Development & CMS and Design & UX services to create multilingual versions of the website to better serve a global audience.

Absolute Design implemented a solution that detected user language preferences and offered them translated content via a non-intrusive popup. They used hreflang tags for SEO and handled complex translations, such as converting Chinese page titles to Pin Yin for browser compatibility. The results were significant, with Spanish visitors now accounting for over 9% of traffic compared to virtually none the previous year.

WinTech Racing