Case Study: WinTech Racing launches RowSUP with Absolute Design

WinTech Racing launches RowSUP in a few weeks with Absolute Design

The customer, WinTech Racing, a leading producer of rowing boats, needed to quickly develop and launch a new stand up paddle board brand, RowSUP, including its branding and an eCommerce site. They tasked Absolute Design with creating a brand identity consistent with their existing sub-brands and building a Shopify site on an extremely fast timeline to get the product to market.

Absolute Design developed the new RowSUP brand identity and implemented a rapid Shopify build, utilizing a theme for speed and adding custom design elements. They delivered three regional sites with a configurable bundle system, geo-location, currency conversion, and client training within a few days. This solution provided a cost-effective and scalable platform for an immediate international product launch, with plans to expand to more global markets.

WinTech Racing