Case Study: WinTech achieves a dual-branded Shopify site with Absolute Design

Wintech launches a dual-branded Shopify site with Absolute Design and 5 language plans

Absolute Design was approached by Wintech, a global leader in rowing equipment, to address challenges with their outdated headless website. The previous platform was difficult to manage and scale for their international operations, prompting a need for a flexible, modern solution built on Shopify that could support multi-language content and a global distributor network.

The solution implemented by Absolute Design was a custom, non-transactional Shopify site featuring co-branding for Wintech and King Racing. Key features included a geolocation system to direct user enquiries to local distributors, multi-language support, and GDPR compliance. The project was launched on schedule, providing a robust foundation for Wintech's global marketing and future plans to launch additional regional sites.

Wintech