Case Study: TruYu showcases its product range with Shopify by Absolute Design

Truyu launches a non-transactional Shopify site with Absolute Design and multi-language capability

TruYu, a national supplier of grooming and makeup tools and a sister brand to Tweezerman, required a new non-transactional website to showcase its rebranded product range and manage its extensive catalog. The challenge was to elevate the new brand and encourage B2C visitors to find their nearest stockist. Absolute Design addressed this by building a customer-focused site on the Shopify eCommerce platform.

Absolute Design created a bespoke, UX-led Shopify site for TruYu that reflected the brand's organic packaging aesthetic. The solution included features like a "Complete Your Routine" product suggestion section and a distributor finder page. While direct conversions couldn't be measured on the non-transactional site, the client saw an increase in site visits and social media engagement, successfully raising brand awareness and providing a tool to attract potential distributors.

Truyu