Case Study: Transformulas boosts sales and online performance with Absolute Design

Transformulas boosts web traffic by 608% with Absolute Design

Transformulas, a leading cosmetic brand specializing in anti-ageing treatments, approached vendor Absolute Design for e-commerce consultancy and Magento support. Their challenge was to significantly increase sales through their ecommerce store by exploring untapped digital channels, moving beyond their established international airline sales.

Absolute implemented a comprehensive digital solution including intelligent email marketing, social media campaigns, PPC, and UX audits. The results were transformative: email sales grew to contribute 73% of total web sales, web traffic increased by 608%, and overall revenue saw a 34% increase. A year later, Absolute's ongoing partnership and aggressive email strategy helped Transformulas achieve an ROI of £2.16 for every £1 spent on email activity.

Transformulas