Case Study: Splash About achieves better performance and easier Magento maintenance with Absolute Design

Splash About boosts Lighthouse performance from under 10 to the 90s with Absolute Design

Splash About, a swimwear and water safety products retailer, faced significant challenges with their existing headless Magento 2 website built on NextJS. The highly bespoke architecture made even minor updates complex and expensive, locked them out of the Magento extension ecosystem, and resulted in poor performance and SEO scores. They enlisted Absolute Design to help migrate away from the headless setup to a more maintainable solution.

Absolute Design successfully converted the headless frontend to a standard Magento theme. The solution rectified numerous issues, leading to a dramatic improvement in Lighthouse performance scores from below 10 to the 90s. The migration also delivered excellent Core Web Vitals results, including a 60% drop in users experiencing poor loading times and a 66% decline in those encountering poor responsiveness, creating a smoother and more efficient site for both the client and their customers.

Splash About