Case Study: Splash About boosts conversions with A/B testing by Absolute Design

Splash About boosts conversion rate by 15.44% with Absolute Design

Splash About, a global baby and children's swimwear brand, partnered with Absolute Design after launching a new Shopify Plus site. Their challenge was to build upon initial performance gains and improve overall sales through conversion rate optimization (CRO) and A/B testing.

Absolute Design implemented a structured CRO process involving a full workshop, research, and hypothesis generation. They used a prioritization matrix to identify high-impact changes and then executed A/B tests using Personizely on the Shopify platform. The vendor's work delivered measurable results, including a 15.44% increase in conversion rate, a 4% revenue increase, and a 22.55% rise in revenue per customer, with successful tests being permanently implemented.

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