Case Study: Shetland Wool achieves stronger engagement and revenue growth with Absolute Design's Shopify migration

Shetland Wool boosts revenue 58.6% with Absolute Design

Shetland Wool, a company with a century-old heritage in wool brokering, faced challenges with a fragmented eCommerce system using Octatis, WordPress, and Winman ERP. This disjointed setup made content and product updates time-consuming and hindered operational smoothness. They engaged Absolute Design for a full replatform to Shopify to unify their systems and improve their digital presence.

Absolute Design executed a comprehensive migration to Shopify, including data import, a theme-led rebuild, and integration with the existing Winman ERP. Post-launch, the new store delivered a 58.6% increase in online revenue, a 68% increase in time spent on site, and users viewed 38% more pages per session, demonstrating significantly improved user engagement and conversion rates.

Shetland Wool