Case Study: SAA boosts Magento site performance with Absolute Design

SAA supports 50,000+ URLs and black friday uptime with Absolute Design

Absolute Design was engaged by SAA, a large community for amateur artists in the UK, to rebuild their Magento Open Source website. The challenge was to improve the performance of a complex site that included a large shop with member-only discounts, a content-heavy catalogue, and numerous extensions, all while matching or exceeding their competitors' site speeds.

Absolute Design implemented a solution using full page caching, a content delivery network, and optimizations to Magento's indexes. This successfully improved page speeds and allowed the site to perform flawlessly during high-traffic events like Black Friday without any outages. The project also included an integration with SAA's bespoke CRM and a comprehensive SEO continuity exercise for over 50,000 URLs.

SAA