Case Study: Philip Watts Design achieves faster, higher-converting e-commerce with Absolute Design and Shopify

Philip Watts Design boosts conversions with Absolute Design after a February 2019 Shopify launch

Philip Watts Design, a Nottingham-based bespoke interior designer and architectural ironmonger, required a new e-commerce website to replace their outdated and difficult-to-manage online presence. They approached Absolute Design for a solution that could handle their large range of highly configurable products while offering a fresh design and advanced capabilities.

Absolute Design built the new site on the Shopify platform using the Loft theme, allowing them to focus resources on complex product setup and backend configuration. The solution included advanced reporting, campaign management integration, and special B2B pricing rules. Following the February 2019 launch, Absolute Design delivered significant results for the client, including hugely improved page speeds, increased session times, higher conversion rates, and increased sales.

Philip Watts Design