Case Study: Original Style transforms B2B eCommerce with Absolute Design’s Magento build and API integration

Original Style showcases 3000+ products with Absolute Design

Original Style, a leading B2B UK tile manufacturer, faced the challenge of moving from a content-based website to a transactional eCommerce platform to better showcase its extensive product range and showrooms. They engaged Absolute Design, an Adobe Bronze Solution Partner, to undertake this digital transformation using Magento Open Source.

Absolute Design created a bespoke Magento 2 site with a custom front end, integrating it with the client's PIM and ERP systems via custom APIs. The solution included flexible product pages, complex pricing displays, and the creation of over 400 SEO-friendly URLs. The project successfully launched a new site featuring 3,000+ products across three international storefronts, while maintaining SEO continuity by redirecting over 15,000 URLs. The new platform provides Original Style with a strong foundation for future growth, with plans already in motion for a B2C phase.

Original Style