Case Study: Nottingham Tram Network achieves a refreshed multi-line brand identity with Absolute Design

Nottingham Tram Network rebrands for a £550m expansion with Absolute Design

Absolute Design was engaged by Nottingham Tram Network (NET) to undertake a rebranding project. The challenge was to reposition the tram as a modern transport alternative and to signify its major expansion from a single line into a multi-line network following a £550 million investment.

Absolute Design updated the NET logo and developed a comprehensive new brand identity, including station signage and a messaging system. The solution was informed by passenger focus groups and resulted in a full brand implementation guidelines document to ensure correct application across all platforms, successfully raising awareness of the extended network.

Nottingham Tram Network (net)