Case Study: Notcutts protects SEO and simplifies blogging with Absolute Design’s Magento migration

Notcutts migrates 234 blog posts to Magento with Absolute Design

Notcutts, a long-standing UK garden centre business, faced the challenge of operating a WordPress blog deeply integrated with their Magento store, which created operational complexity and significant SEO risks. They engaged Absolute Design to migrate the entire blog estate into Magento to simplify their platform and preserve the authority of hundreds of established URLs.

Absolute Design executed a meticulously planned, phased migration to Magento using the Mirasvit BlogMX extension. Their low-risk approach included running both platforms side-by-side during the transition, ensuring a smooth cutover with minimal downtime. The result was a successful consolidation onto a single platform, with 234 posts migrated and 246 SEO rewrites implemented to protect search equity, simplifying Notcutts' operations while maintaining their online visibility.

Notcutts