Case Study: McCabes Pharmacy enhances guided selling and user experience with Absolute Design

McCabes Pharmacy enhances guided selling across 28 outlets with Absolute Design

McCabes Pharmacy, one of Ireland's leading community pharmacy groups, faced the challenge of replicating its in-store advisory experience online after COVID-19 limited in-person interactions. Their goal was to create a digital UX journey that combined ecommerce with pharmacy services while ensuring a strong, measurable return on investment. Absolute Design was engaged to assist with a Magento 2 website redesign and new user experience.

Absolute Design conducted a data-driven CRO audit to identify pain points and opportunities. They delivered wireframes and designs optimized for all devices, focusing on simplifying the user journey and integrating guided selling techniques. Key solutions included implementing an Intelligent Guided Selling tool, a custom AI-powered search, and features for checking stock and click-and-collect. The project resulted in a prioritized backlog for continuous improvement and was designed to optimize the ecommerce experience and drive measurable results for the client.

McCabes Pharmacy