Case Study: McCabes Pharmacy improves site speed and boosts conversions with Absolute Design

McCabes Pharmacy boosts page conversions by 148% with Absolute Design

McCabes Pharmacy, a family-owned business, was experiencing significant online growth but lacked the in-house technical capability to resolve performance issues identified in an SEO audit. They tasked vendor Absolute Design with improving their overall site speed and delivering a seamless customer experience.

Absolute Design addressed the challenge in two phases, first resolving the specific issues raised in the audit and then focusing on improving on-page conversion. The team successfully completed and deployed 43 individual tickets. This work resulted in a 53% decrease in average page load time, a 148% increase in conversions, and an initial 35% gain in sales revenue for the customer.

McCabes Pharmacy