Case Study: Julian Bowen achieves stronger systems and scalable growth with Absolute Design’s Shopify build

Julian Bowen boosts organic CTR 31% with Absolute Design

Julian Bowen, a UK-based home interiors brand serving both retail and trade customers, partnered with Absolute Design to create a new non-transactional Shopify website. Their challenge was to modernize their digital presence to better showcase their brand and integrate key business systems, all while maintaining their existing B2B operations platform and ensuring SEO continuity.

Absolute Design delivered a theme-led Shopify storefront with custom templates, a bespoke data migration, and streamlined integrations with systems like Halo CRM and Trustpilot. The solution resulted in an 11.6% increase in website traffic, a 14% uplift in new user acquisition, and a 31% rise in organic search click-through rates, providing Julian Bowen with a scalable foundation for future growth.

Julian Bowen