Case Study: Independent Garage Association strengthens its brand and grows membership with Absolute Design's ExpressionEngine website

Independent Garage Association launches standalone member site in 1 project with Absolute Design

The Independent Garage Association (IGA), the UK's largest representative body for independent garages, needed to grow its membership and strengthen its brand by moving from a sub-domain to a standalone website with improved functionality. Absolute Design was enlisted to address this challenge and develop the new site.

Absolute Design created a custom-designed frontend supported by an ExpressionEngine backend. The solution included a secure members' area with extensive resources, an automated member importer, and a dynamic newsletter module integrated with Mailchimp. This provided the IGA with a robust platform to easily manage data, improve page conversion, and enhance its direct marketing efforts.

Independent Garage Association