Case Study: Hillarys boosts Spring campaign engagement with Absolute Design’s direct mailer

Hillarys reaches 300,000 homes with Absolute Design's spring direct mailer

Hillarys, a leading soft furnishings company, tasked Absolute Design with creating a dynamic and cost-effective direct mail campaign for their annual Spring launch. The challenge was to develop a single creative concept that could be customized to effectively target three distinct customer demographics and be mailed to 300,000 homes.

Absolute Design developed a creative solution centered around a ‘flip’ mechanism to boost reader engagement. The complete mailing included a printed envelope, a six-page leaflet, and a ‘punch-out’ circular voucher, with three distinct versions produced for the different audiences. This cost-effective campaign from Absolute Design successfully delivered Hillarys' key marketing messages to a massive audience.

Hillarys