Case Study: First Ascent boosts ecommerce performance with Absolute Design

First Ascent sets up hundreds of redirects and a Sage-integrated webshop with Absolute Design

Absolute Design helped First Ascent, an outdoor equipment retailer aiming to become a tech and outdoor expert, overcome the challenge of building a new Magento webshop. The site needed to integrate with their back-end Sage database to sell diverse products, a complex task especially for bundled and customizable items.

The solution from Absolute Design involved implementing the Magmi data importer for flexible product integration, building a store that allowed easy management of product data from Sage. They created a design that established First Ascent as an expert brand and executed extensive SEO work, including hundreds of page redirects to preserve search rankings and ensure a smooth transition for customers, preventing lost traffic when the new site launched.

First Ascent