Case Study: Fired Earth improves UX and conversion with Absolute Design

Fired Earth improves Magento 2 UX with Absolute after 2018 launch

Absolute Design worked with Fired Earth to improve the user experience on their Magento 2 eCommerce site. The challenge was that Fired Earth's product range had grown exponentially since their initial launch, creating new business requirements and a need to optimize the site for better conversion.

The solution implemented by Absolute Design included a comprehensive UX audit and a series of improvements. These featured a more compact header, an integrated visual on-page search, a mobile-first slide-out filters panel, and an enhanced mega menu with embedded color swatches. Absolute Design delivered a programme of UX improvements to create a more device-agnostic and impactful experience for the customer.

Fired Earth