Case Study: Fired Earth modernises its eCommerce experience with Absolute Design

Fired Earth improves ecommerce with Absolute Design after Magento 1 to M2 migration

Fired Earth, a legendary lifestyle brand in the home sector, faced the challenge of an outdated and poorly performing eCommerce website that was lagging behind competitors. Their site, built on Magento 1, offered a poor customer experience and needed to be migrated to a new platform. Absolute Design was engaged to address these issues through a comprehensive design and user experience study.

Absolute Design implemented a solution that included migrating Fired Earth's store to Magento 2 Commerce. They conducted extensive research, redesigned the user experience, and developed a new site with bespoke functionality like a tile calculator and complex shipping rules. This resulted in a significant measurable impact, including a major increase in conversion rate and a dramatic improvement in load speed.

Fired Earth