Case Study: Fired Earth achieves faster growth and improved engagement with Absolute Design’s Shopify Plus solution

Fired Earth boosts online sessions 31% with Absolute Design

Fired Earth, a leading UK wall and floor tile retailer, faced the challenge of scaling their online presence and simplifying backend management for both B2C and B2B operations. To support their ambitious growth plans, they engaged Absolute Design to migrate their ecommerce platform from Magento to Shopify Plus, seeking a solution that would combine beautiful design with powerful features.

Absolute Design executed a comprehensive migration and built a bespoke Shopify Plus storefront, prioritizing elegant design, user-friendly functionality, and key integrations like an ERP system. The project was a success, resulting in a 31% increase in online store sessions, a 12% rise in user engagement, and a 42% increase in the journey to checkout. The migration also saved the client an estimated £25k per year in licensing costs.

Fired Earth