Case Study: Ethical Gift Box creates a faster, bespoke B2B ordering experience with Absolute Design

Ethical Gift Box speeds up corporate ordering with Absolute Design's bespoke Shopify build

Ethical Gift Box, a seller of ethically sourced corporate gifts, commissioned Absolute Design to build a specialized Shopify B2B site. Their challenge was to transition from a retail focus to a corporate one, requiring a new eCommerce platform with modern features and a unique "Build A Pack" functionality for customized orders without compromising on user experience.

Absolute Design delivered a bespoke Shopify solution that included the intuitive "Build A Pack" tool for generating estimates and a separate bulk ordering system for larger purchases. The site also featured tiered pricing and a system of ethical icons to highlight product sustainability. By developing all features directly into the theme code, Absolute Design eliminated the need for performance-slowing third-party apps, resulting in a fast-loading site that the client stated set them up perfectly for marketing to new and existing customers.

Ethical Gift Box