Case Study: EmilyPlus launches a Magento 2 plus-size clothing site with Absolute Design

EmilyPlus launches a Magento 2 theme website with Absolute Design and a 3,500-customer promotion

Absolute Design was approached by EmilyPlus, a new plus size clothing brand, to support a major website launch campaign. The challenge was to build a Magento 2-based e-commerce site capable of handling a unique and complex promotional strategy, which involved offering the first 3,500 customers a full refund in exchange for social media shares.

The solution implemented by Absolute Design included taking over the existing Magento 2 theme, designing key pages, and developing custom modules for the promotion and a loyalty points system. Absolute Design also integrated the website with the client's warehouse system for automated order processing and shipment tracking. This provided a seamless operational workflow and allowed customers to track their orders, supporting the successful launch of the new brand.

EmilyPlus