Case Study: Cassells Industrial Products achieves faster, trade-ready ecommerce with Absolute Design's Shopify migration

Cassells Industrial Products boosts page load speed by 78% with Absolute Design

Absolute Design helped Cassells Industrial Products migrate from an outdated VisualSoft platform to a modern Shopify eCommerce store. The customer, a long-standing industrial supplier, needed a simplified backend and a flexible website to better serve its mixed trade and retail customer base, including requirements for B2B group management, payment on account, and VAT-exclusive pricing.

The solution by Absolute Design involved a full data migration and a custom Shopify theme with tailored B2B functionality like a trade registration system and VAT toggle. The new site achieved a perfect 100/100 SEO health score in PageSpeed Insights, with page load speeds 78% faster than before. Following launch, Cassells moved onto an ongoing Shopify growth support plan with Absolute Design to ensure continued improvements.

Cassells Industrial Products