Case Study: BushWear boosts performance and search visibility with Absolute Design's Shopify Plus theme upgrade

BushWear boosts organic search CTR by 11.5% with Absolute Design

BushWear, a leading UK hunting and outdoor brand, partnered with Absolute Design to modernize their Shopify Plus storefront. Their challenge was a complex tech stack with accumulated third-party tools and legacy apps, which created performance bottlenecks and hindered long-term flexibility and maintainability.

Absolute Design upgraded BushWear to the latest Impulse theme, streamlining the site by replacing apps like Searchspring with native Shopify functionality. This solution reduced technical overhead and improved performance. Post-launch, Absolute Design's work resulted in an 8% increase in search impressions and an 11.5% increase in organic search click-through rate, demonstrating significant gains in visibility and usability.

BushWear