Case Study: Arena refreshes its brand and marketing with Absolute Design

Arena launches a 28pp brochure and interactive sales aid with Absolute Design

Arena, the commercial blinds supply arm of a major household brand, required a complete brand refresh and marketing plan after years without significant investment. They enlisted the services of Absolute Design, a product branding agency, to review their existing proposition and support their integrated marketing efforts.

Absolute Design addressed this challenge by creating comprehensive sales and marketing collateral, including fabric books, press ads, a brochure, and an interactive sales aid, while also managing print production. In tandem, they completely redesigned the Arena website. The vendor successfully coordinated these multiple processes to ensure the timely delivery of all materials for launch, providing Arena with a refreshed brand identity and a suite of core sales tools.

Arena