Case Study: U.S.-based Vaccine Manufacturing Company forecasts vaccine preferences with AbsolutData's AI-powered conjoint analysis

U.S.-based Vaccine Manufacturing Company - Customer Case Study

A U.S.-based vaccine manufacturing company partnered with AbsolutData to better understand vaccine usage and preference across leading medical institutions in Brazil, India, Indonesia, and Thailand. The customer wanted to evaluate how doctors, government institutions, and other decision-makers would choose between two vaccines under different situations, and to forecast purchase likelihood based on product attributes and levels.

AbsolutData used survey data and an ACA (Adaptive Conjoint Analysis) conjoint model to quantify attribute importance, preference, and purchase probabilities for the two vaccines. The team also built an Excel-based simulator that allowed the client to estimate demand, compare product scenarios, and generate preference forecasts, giving the customer a practical tool to support preparation and production planning.