Case Study: US-based Multinational Retailing Company achieves 16% sales lift with AbsolutData’s AI-powered media mix modeling

US-based Multinational Retailing Company - Customer Case Study

US-based Multinational Retailing Company, a major retailer operating 11,000+ hypermarkets and stores, needed to understand how its marketing and media activities were affecting sales across online and offline channels, as well as new customer acquisition. It partnered with AbsolutData to evaluate the effectiveness of its marketing spend for a specific brand.

AbsolutData implemented an automated media mix modeling simulator and optimizer using integrated MMM techniques, including time-series analysis with lag, ad-stock, and s-curve effects. The solution identified budget shifts that could drive a projected 16% lift in sales and 28% growth in new customers, while helping the retailer determine media ROI, test what-if scenarios, and optimize spend across channels for better returns.