Case Study: Leading Worldwide Food Manufacturing Company achieves 4-7% sales uplift with AbsolutData Trade Promotion Intelligence

Leading Worldwide Food Manufacturing Company - Customer Case Study

Leading Worldwide Food Manufacturing Company, one of the world’s largest food companies, was spending heavily on trade promotions but relying on a traditional parametric model that limited its ability to choose the right promotion at the right time. To improve promotion effectiveness and reduce lost revenue, the company turned to AbsolutData’s Trade Promotion Intelligence (TPI) solution.

AbsolutData implemented an AI- and machine learning-based TPI platform with optimization capabilities and an interactive interface for non-technical users. The result was a reduction in modeling error from about 20% to under 5%, faster promotion decisions, and measurable sales gains including 5.3% annualized incremental sales, a 4.7% uplift at its largest US retailer, and a 7% uplift at its second-largest US retailer.