Case Study: Leading Hospitality Service Provider achieves $13 Million Revenue Increase with AbsolutData's NAVIK MarketingAI

Leading Hospitality Service Provider - Customer Case Study

Leading Hospitality Service Provider, a global hospitality chain, was struggling to turn one-time guests into repeat customers, with only 35% returning for another stay. The company also wanted to move beyond less-effective rule-based marketing and improve repeat bookings while keeping marketing operations efficient. AbsolutData’s NAVIK MarketingAI was used to help address this challenge with a more personalized campaign approach.

AbsolutData implemented a hyperpersonalized campaign using NAVIK MarketingAI, targeting customers who had stayed only once in the prior two years with one of 16 pre-designed offers. The platform used stay behavior, past offer responses, and demographics to predict stay likelihood and offer propensity, then sent four email waves over eight weeks. Compared with a randomized control group, the campaign drove $13 million in incremental revenue, including $8 million from loyalty club members and $5 million from non-club members.