Case Study: Leading Gas and oil Service Provider achieves 30% customer retention and higher ROI with AbsolutData's MarketingAI

Leading Gas and oil Service Provider - Customer Case Study

Leading Gas and oil Service Provider, a Malaysian oil and gas leader, was struggling to connect with busy, on-the-go retail customers. Ineffective campaigns were driving high lapse rates, false targeting, and low ROI, while customer retention and engagement were slipping. To address this, the company turned to AbsolutData and its NAVIK MarketingAI platform for AI-driven hyperpersonalization and predictive marketing support.

AbsolutData deployed NAVIK MarketingAI to identify cross-sell opportunities, improve targeting, prevent customer lapse, and personalize outreach across retail outlets and social media. The results were strong: ROI increased by 117% from lapse prevention, retention of high- and medium-risk customers reached 30%, favorable customer migrations delivered 86% incremental ROI, and customer engagement rose by 93%. The solution also helped reduce churn and strengthen customer relationships, improving overall retail performance.