Case Study: Fortune 100 Beverage Company boosts beverage growth with AbsolutData AI

Fortune 100 Beverage Company - Customer Case Study

AbsolutData worked with a Fortune 100 Beverage Company to improve growth planning in its foodservice division. The company needed a faster, more accurate way to identify sales gaps and balance recommendations for both new and existing products across categories, brands, SKUs, and geographies down to the outlet level.

AbsolutData implemented a customized AI recommendation platform using deep neural nets, collaborative filtering, and ensemble models to optimize assortment and sales opportunities. The solution is projected to drive a 3% uptick in incremental revenue, 2-3% higher incidence rates, and 4% consumption value growth across categories, while also helping sales teams create tailored pitches and support annual sales planning.