Case Study: Leading Global Pharmaceutical & Medical Device Company achieves accurate category forecasting with AbsolutData AI

AI Powers Category Forecasts for Pharma Leader Across Seven Countries

Leading Global Pharmaceutical & Medical Device Company partnered with AbsolutData to improve investment planning through more accurate category forecasting. The customer needed to forecast category growth for eight upcoming quarters across seven countries, while enabling business users to make better decisions without relying on IT support.

AbsolutData built a user-friendly AI forecasting tool using Nielsen Retail Audit data, combining regression-based causality and time series methods in an ensemble model. The solution let non-IT users adjust assumptions, compare actual versus forecasted growth, and optimize investment allocation across countries, delivering a more consistent, statistically validated, and flexible forecasting process.