Case Study: SumUp builds a more aligned Design Leadership Team with Abracademy

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Preview of the SumUp Case Study

Conjuring an aligned Design Leadership Team

SumUp, a financial scale-up, required internal structures to align and motivate its growing global Design Leadership team. They faced the challenge of reconnecting this distributed team and igniting a shared sense of purpose to enable them to thrive together. To address this, they engaged vendor Abracademy for a bespoke offsite service.

Abracademy designed and delivered two virtual half-day offsites focused on building a core leadership mindset, exploring the team's vision, and unlocking new collaborative rituals. The solution resulted in the team co-creating their mission and vision, establishing new structures for unity, and gaining clarity on value-based leadership. Participants reported significantly better personal connections and a stronger alignment with their collective values.


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