Case Study: U.S. Air Filtration launches first ecommerce store with Above The Fray Design

U.S. Air Filtration launches first ecommerce store with Above The Fray Design

U.S. Air Filtration, a major player in the air pollution control industry, faced the challenge of moving its complex B2B sales online. Over 80% of its orders were custom, requiring significant back-and-forth with sales reps, as an incorrect part could lead to costly plant shutdowns. The company partnered with vendor Above The Fray Design to build its first ecommerce website on Adobe Commerce, aiming to add value without upsetting customers or its sales team.

Above The Fray Design implemented a multi-phase solution, starting with an MVP that allowed customers to purchase stock products online and use a portal for easy reordering and tracking. The solution included features like a custom promo section, a comprehensive learning center, and a streamlined quote request tool. The new site successfully enabled U.S. Air Filtration to sell products online for the first time, improving the customer experience and supporting the sales team.

U.S. Air Filtration