Case Study: The Fruit Company boosts conversion rate recovery with Above The Fray Design

The Fruit Company boosts conversion rate 1,000%+ with Above The Fray Design

The Fruit Company, a fruit basket gifting business, experienced a severe 95% decrease in its website conversion rate. They enlisted Above The Fray Design to conduct an analysis to identify the root cause of this critical decline in their Shopify-based ecommerce operation.

Above The Fray Design performed a comprehensive audit which revealed a misfiring conversion tracking tag that was exposed by a new PPC campaign. The vendor fixed the tracking and provided recommendations to optimize ad spend. This solution successfully increased the conversion rate from a low of 0.31% to 3.48%, a recovery of over 1,000%, and restored the PPC account to profitability.

The Fruit Company