Case Study: The Filkins Group achieves a refreshed brand identity and website with Above The Fray Design

The Filkins Group reimagines its brand with Above The Fray Design in a multi-day strategy workshop

The Filkins Group, an established accounting firm, faced the challenge of reimagining its future trajectory to embrace the changing business landscape of the Portland-Metro area without losing its core people-first values. They engaged vendor Above The Fray Design for a comprehensive solution that included brand discovery, identity work, and a website redesign.

Above The Fray Design conducted a multi-day, in-person brand identity exercise to identify the firm's core principles, which informed the creation of new fonts, logos, color schemes, and a comprehensive style guide. This new brand identity was then implemented across a redesigned website and a full suite of digital, print, and brick-and-mortar templates for all business touchpoints.

The Filkins Group