Above The Fray Design
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Case Study: The Crab Place boosts conversion with Above The Fray Design
A Above The Fray Design Case Study
The Crab Place boosts purchase conversion 28.1% with Above The Fray Design
The Crab Place, a seafood company shipping premium products nationwide, faced a significant challenge after three failed attempts to launch a new ecommerce website. Their complex requirements included managing perishable shipping logistics, VIP memberships, blackout dates, and subscription models. They partnered with Above The Fray Design to find a platform and build a solution that could handle these intricate needs.
Above The Fray Design rearchitected the site on BigCommerce and developed a custom app to manage the complex logic. The solution included a dynamic delivery date picker and an integrated VIP membership system. Post-launch, The Crab Place saw a 28.1% boost in its purchase conversion rate, along with increases in overall purchases and revenue.
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