Case Study: Star Buds creates a streamlined, data-owning ecommerce experience with Above The Fray Design

Star Buds launches a mobile-first headless ecommerce experience across 19 Colorado dispensaries with Above The Fray Design

The customer, Star Buds, a Colorado retail cannabis dispensary banner, faced challenges with its previous digital marketplace. The platform was not robust enough for scaling, preventing custom branding, unique product page designs, and ownership of customer data. They partnered with Above The Fray Design to build a new solution to personalize the shopping experience and gain data visibility.

Above The Fray Design implemented a multifaceted solution, transitioning Star Buds to a new content management system integrated with Jane Roots and their point of sale software. This included creating a new UX/UI design, SEO-focused copywriting, and features like a store locator and an age gate. The new website provided a unique ecommerce experience and put the company on the fast-track to fully owning and leveraging their customer data.

Star Buds