Case Study: Sparkle & Co achieves a scalable, improved subscription experience with Above The Fray Design

Sparkle & Co boosts recurring orders with Above The Fray Design after 50% of business went subscription-based

Sparkle & Co, a nail product retailer, faced a major challenge when a COVID-19-driven surge in website traffic caused frequent crashes and a poor user experience. Their existing subscription process was difficult for new customers to navigate, hindering growth. They enlisted Above The Fray Design to migrate their platform to Adobe Commerce and redesign the site.

Above The Fray Design implemented a scalable solution by rebuilding the subscription model and streamlining the site's navigation and UX/UI. This allowed Sparkle & Co to automatically handle recurring orders, reduce customer acquisition costs, and prominently feature social content to build trust. The new site provided the stability to handle increased traffic and an improved experience to drive subscription growth.

Sparkle & Co