Case Study: R.Greenleaf delivers a dual-audience cannabis website with Above The Fray Design

R.Greenleaf launches a dual-audience cannabis site in under four months with Above The Fray Design

R.Greenleaf, a Schwazze cannabis brand, needed a new website to serve both its established medical marijuana patients and a new recreational market after legalization in New Mexico. Their challenge was to create a site that differentiated between these two audiences, incorporated local SEO for multiple dispensary locations, and enabled customer data collection. They partnered with Above The Fray Design to address this.

Above The Fray Design implemented a solution using the Jane Roots platform, leveraging an existing template to deliver the project in under four months. The solution included a toggle for users to switch between medical and recreational menus, localized SEO content personalized for each store, and a flexible shopping experience. The new site successfully maintained R.Greenleaf's inclusive and professional brand voice while meeting the distinct needs of their dual customer base.

R.Greenleaf