Case Study: Oddball boosts site traffic and modernizes ecommerce with Above The Fray Design

Oddball boosts site traffic 43% after redesign with Above The Fray Design

Oddball, a specialty shoe retailer for large sizes, engaged Above The Fray Design to modernize its online presence. The challenge was to refresh the website's design and user experience while preserving the core brand identity that its loyal customer base valued.

Above The Fray Design delivered a front-end redesign and migrated the site to Shopify. The solution included streamlined navigation, an enhanced search function, and new features like a mega menu and shop-by-brand capability. This resulted in a 43% increase in site traffic post-launch, a modernized yet familiar digital presence, and a simplified shopping experience tailored to its audience.

Oddball