Case Study: Maxilia achieves scalable, sustainable ecommerce with Above The Fray Design

Maxilia streamlines operations with Above The Fray Design through 4 integrated systems

Maxilia, a European leader in eco-friendly promotional products and corporate gifting, faced significant operational hurdles due to an outdated, monolithic software platform. This system handled everything from ecommerce to CRM but performed poorly in all areas, creating inefficiencies that stalled growth. Their high-touch customer service model became a bottleneck without self-service tools, straining staff and hindering scalability. To modernize and support their ambitious growth goals, Maxilia partnered with Above The Fray Design for comprehensive replatforming support.

Above The Fray Design implemented a modern, composable architecture featuring Shopware for ecommerce to address these challenges. The solution included robust self-service tools for customers, integrated warehouse management systems, and a centralized communication hub. This new platform automated repetitive tasks, streamlined operations, and empowered Maxilia's team, preserving their dedication to sustainability and personalized service while creating a scalable, future-ready foundation for growth.

Maxilia