Case Study: Malka Diamonds Polishes Its Online Experience with Above The Fray Design

Malka Diamonds polishes a decade-old Shopify storefront with Above The Fray Design

Malka Diamonds, a jewelry retailer with a brick-and-mortar store in Portland, approached Above The Fray Design with a challenge. They wanted to expand their ecommerce sales via their Shopify site without it feeling like a traditional online store; instead, they desired a digital extension of their in-person, high-touch browsing experience.

Above The Fray Design met this challenge by completely redesigning the Shopify site to focus on collections, mimicking the in-store layout. They implemented a custom Ring Builder tool to capture customer preferences and built SEO landing pages to preserve the client's organic rankings. The vendor created a polished, cohesive digital experience that faithfully reflected the careful craft of the Malka Diamonds brand.

Malka Diamonds