Case Study: Jugs Sports achieves 52% higher post-launch revenue with Above The Fray Design

Jugs Sports boosts revenue 52% with Above The Fray Design

Jugs Sports, a long-standing provider of baseball and softball pitching machines, faced significant growth challenges due to an outdated and cumbersome ecommerce website built on BigCommerce. The decade-old site was difficult to manage, offered a poor user experience, and hindered product discoverability. To address this, they partnered with Above The Fray Design for a full visual and technical overhaul.

Above The Fray Design executed a comprehensive transformation, which included modernizing the BigCommerce theme, rewriting SEO-optimized content for over 200 products, and rebuilding the site's navigation and structure. This solution resulted in a vastly improved online experience, leading to a 52% increase in revenue and a significant improvement in site speed post-launch for Jugs Sports.

Jugs Sports