Case Study: GloryBee boosts average order value with Above The Fray Design

GloryBee boosts average order values 45% with Above The Fray Design

GloryBee, a supplier of raw honey for over 45 years, faced a significant challenge with its outdated ecommerce site. The platform was primarily built for retail customers and failed to serve its core wholesale base, causing most B2B clients to bypass the site entirely and rely on customer service for orders. This placed a heavy strain on staff and hindered online revenue growth. They partnered with Above The Fray Design to redesign their Adobe Commerce platform to better cater to their wholesale customers.

Above The Fray Design consolidated GloryBee's retail and wholesale sites into a single, modernized platform with a tailored user experience. The solution integrated Adobe Commerce's B2B tools, streamlined navigation, and added specialized wholesale features like order scheduling and quick reordering. This strategic redesign resulted in a 45% increase in average order value, significant yearly revenue growth, and a major reduction in customer service inquiries, successfully turning their ecommerce site into a powerful revenue engine.

GloryBee